Nestled in a corner of our bathtub or sink, it feels like it has always been part of the decor.
Much more than just a soap, the 72% Petit Marseillais Cube Extra Pure has become a classic in our bathroom over the decades.
The reasons for this success?
- A savoir faire made in France
Founded in 1924, this confidential brand has a recipe for master soap, the famous Marseille soap . The traditional formula is still made in the south of France.
- Simple ingredients
It is obtained by a process of saponification of vegetable oils , in particular of olive oil, and of a solution of soda heated in a cauldron. The recipe includes 72% ACIDES GRAS, hence its name.
- An authentic process
Few ingredients, certainly, but ancestral know-how . Its realization takes several days with different stages: cooking, liquidation and drying, which require a lot of labor.
- A natural side that seduces
The classic solid soaps successfully enjoy the wave of naturalness and simplicity. As proof, Le Petit Marseillais sells seventeen extra pure cubes 72% per hour!
- True to its original form
In 1980, Le Petit Marseillais was bought by Bernard Lengellé. It is inspired by the soaps sold at the cut on the market of Avignon and takes back the initial shape of the cube, reduced to facilitate the grip and the toilet. He proposes them in pharmacies, on displays.
- A product accessible to all
Six years later, again purchased, Le Petit Marseillais leaves the pharmacy circuit to win the mass distribution and be more accessible. A successful bet since since 2006, it is the favorite brand of the French *.
- An almost precious object
The Cube 72% Extra Pur is a natural soap, which explains its modifications. It may crack or change color over time. To keep it longer, it is better not to let it soak in water.
- Multiple virtues
It cleans gently, respecting the balance of the skin. Also used to wash laundry, it can be slid into the cabinets to diffuse its delicate perfume.
(*) Source Toluna, 2012
