In 2012 Masayuki Ino founded his label Doublet. Invented by Lewis Carroll, the author of Alice in Wonderland, this name is, in fact , an alternative word for a puzzle. A theory that seems to stick to the stylistic universe of the Japanese designer, former shoe designer and protégé of Mihara Yasuhiro , a true star of fashion in the land of the Rising Sun.

Doublet, the fashion of tomorrow?

Urban reinvent of the essentials of the contemporary wardrobe, Doublet applies indeed to present an avant-garde vision of the garment, whether it is a hoodie loaded with graphic prints or patchy sneakers of patches embroidered. Between scholarly deconstruction and second degree assumed, Masayuki Ino describes his collections as a "cloakroom every day, with a hint of disorder." A nonchalance mastered in sum, undeniably in tune with the times, that make his victory a obvious choice for the jury. "Masayuki's approach to fashion design is unique and experimental, two traits that are increasingly important for a designer to differentiate themselves in today's marketplace and stand out from the competition," says Delphine Arnault, Vice President. President of Louis Vuitton and founder of this international competition to promote young creation.

As Marine Serre in 2017 and Grace Wales Bonner in 2016, Masayuki Ino will benefit with this prize of 300,000 euros to finance its activity and a year of mentorship within the LVMH luxury group.