- A ready-to-touch wardrobe
Neither American nor vintage, the brand, resolutely modern and French, owes its name to its inspiration across the Atlantic and to the aged appearance, as already worn, and still infinitely tactile, its cloakroom. Recipe ? "An intense work on the touch (dry or silky, for example) of the materials. We choose only the most beautiful, such as Pima cotton, from Peru, harvested by hand, "says Michael Azoulay, its founder .
- An instant success
Everything starts with the T-shirt . From its first collection, in 2005, the brand is a hit thanks to the one that still sells like hotcakes: it is available in a multitude of shapes and colors, with an addictive touch, the top according to American Vintage is unlike any other. "We do everything so that he has a soul and triggers emotions," says the creator of the label. Which is also distinguished, in the same register, for its cashmere sweaters. Result: "Two families of products that sell, each year, about 2.5 million pieces. "
- An indoor desire
Born last winter, the new line of American Vintage Homewear, with plaids and caracos, panties and briefs in natural tones, completes its soft universe. "We are going to develop it: it also allows us to offer more accessible ranges, while bringing style to the interiors of our customers. The brand, a partner since 2017 of the Hyères fashion festival, remains above all a reference.
- A resolute founder
It is only, on the return of a trip to the United States, that Michael Azoulay, young self-taught Marseille, starts. And that's where the first American Vintage boutique opens. A decade later, the brand has 700 employees and 130 boutiques worldwide. "This job is like mountaineering. If you do not climb, you go down ", professes the entrepreneur. Among the ultimate twists? The launch of the Sport American Vintage range.
Check out the 2018 American Vintage Spring-Summer Campaign in the following slideshow.
