This is the event that impatient Parisians and shopaholics have been waiting for a long time. After years of work, H & M will open Wednesday, June 20 the doors of its flagship Paris, rue Lafayette. You are given 3 good reasons to go for a ride .
An XXL store in the heart of Paris
- Good reason # 1: for the choice
If the store took a long time to get a beauty, the result should be up to expectations. In all, it is not less than 5,000 m 2 of shelves and products that customers can browse. The opportunity to crack for fashion and small price pieces for women, men and children, but also for beauty products H & M Beauty and decorative pieces always in the trend of the collection H & M Home. The shop will spread over 6 floors. What, inevitably, find happiness or shopper collections designed in collaboration with the most prominent stylists of the moment .
- Good reason # 2: to pamper your favorite pieces
The big novelty of this XXL shop? "Take Care", a new concept to personalize or repair your own clothes . The opportunity to discover how to maintain his clothes , but also to take advantage of tips and expert advice to give originality to his style with 2 corners (one dedicated to embroidery and the other to sewing ).
The style of the Parisiennes in the spotlight
- Good reason # 3: for the "Bonjour Paris" capsule collection
This is not a legend, the inimitable style of Parisian envy. And that, the Swedish ready-to-wear giant has understood. On the occasion of the opening of this store, H & M launches the collection "Bonjour Paris". It brings together 32 pieces, including 7 accessories, ranging from trendy and casual dresses to trench coats, skirts, blazers and red mules to fringe, the trendy shoe of the season ! And to showcase this capsule collection, H & M put on 3 charming muses by photographing actresses Marie-Ange Casta, Alice Isaaz and Karidja Toure in the streets of Paris.
