The start of classes is in September, yet nearly half of the French prefer to stick to the list of supplies in advance by shopping in July. For this reason, U Stores are organizing a national bookbinding operation from 5 to 30 July 2016 . A humanitarian action for the benefit of Relais (the leading player in the collection and development of textiles in France) and the Action contre la Faim association . For the past 6 years, the U Shops have been involved in numerous solidarity actions, including the collection of school bags.

In order to encourage this responsible action and increase customer loyalty, Les Magasins U will offer a 10 € voucher valid on the School and School Leather Goods department from 40 euros in the 323 stores in France. And the sign undertakes to pay 1 € per purchase voucher used. And it works ! More than 32,300 of them were collected in 2015, so many euros donated to the association. A good way to encourage "zero wastage, zero waste" , then we leave the old school bags of our children (in good condition) and we file our good solidarity action.

For the record, U stores are the first private donors of Action contre la Faim since 1999. For its part, this association, created in 1979 in the wake of the Biafra war, is fighting to eradicate hunger in the world and also intervenes in post-crisis situations.