When you are one of the sexiest men on the planet, appreciated by both men and women, what's more natural than sharing its secrets of beauty? In launching House 99, David Beckham goes one step further in the world of beauty and follows the footsteps of his wife, fashion and beauty icon Victoria Beckham .

David Beckham, style icon

If there is an athlete whose hair experiments have marked history, it is David Beckham. Removed from the professional football fields since 2013, the midfielder of the English selection has gone from the most sexy sportsman to male icon , without departing from his image ideal son-in-law. A great tour de force. What is the legend? His talent, his physique, his personality but also his image of family-tribe father and loving husband. Better, he agrees with the women, charmed, and the men, admiring.

What is Cover 99?

Behind the name of the brand, we find a small part of the history of the former international player. "I wanted everyone to feel comfortable, like at home," says David Beckham to justify the use of the word 'house' in his brand name. When at '99', it's a reference to "an event-rich year" for the mode icon. 1999 is the year in which Manchester United, his team, wins both the championship, the FA Cup and the Champions League. Above all, this is the year David married Victoria Beckham , and the birth of their eldest son Brooklyn.

Launched in association with L'Oreal, House 99 brings together 21 products for an integral ritual including body, face, hair and beard . Cosmetics range from € 12 for a 'Polish Up' (150 ml) body & hair shower gel at € 30 for a 'Broad Defense' moisturizer SPF 20 (75 ml), same price for a moisturizer 'Greater Look '(75 ml) or' Softer Touch ' beard oil (30 ml).