The first Burberry looks by Riccardo Tisci
Named " Chief Creative Officer " last March following the departure of Christopher Bailey , Riccardo Tisci unveiled last week his first creations for Burberry. On the edge of some Instagram posts skillfully distilled on the web, we discover how the former artistic director Givenchy appropriates, in his way, the legacy of the British house. Refined trench coats, quilted equestrian jackets, kilts lined with kilts: Riccardo Tisci offers a first cloakroom with timeless notes, blurring the boundaries between feminine and masculine. A promising start that has the merit of making us wait until the next parade, scheduled for next September. 
" Black is not my job": Balmain's commitment
This week in Cannes, 16 black actresses, gathered around Aïssa Maïga , mounted the steps of the Palais des Festivals to promote their project and collective book "Black is not my job. "An approach to denounce the discrimination that these actresses in the theater and cinema, which was naturally associated with Balmain . Sleek combinations, sparkling gala dresses or sulphurous micro-dresses: Olivier Rousteing imagined a cloakroom with militant glamor, declined on a black and silver color palette. Or how to create, for a moment, a new #BalmainArmy .
Tippi Adren , new muse Gucci
His name may not tell you anything, and yet, Tippi Adren is a Hollywood film legend. Alfred Hitchcock's unforgettable muse in "Les Oiseaux" and "Marnie", the actress now plays mystical seers for the needs of the new Gucci campaign, watchmaking and jewelery. Housed in a bohemian-style living room, she is seen taking in to look at young, trendy visitors and providing them with spiritual advice that is well-advised. In short, a hypnotic short film, whose aesthetic is naturally part of the continuity of the last Gucci fashion show.
Etam makes his shop windows talk
With the " #FrenchLiberté " as leitmotiv, Etam wishes to celebrate the anniversary of the events of May 68 by inviting passers-by to express themselves freely on the windows of its shops. Traits of humor, committed mantras or iconic words: free speech is thus honored, against a backdrop of conviviality. Or when streetmarketing is engaged .
H & M inaugurates its Paris flagship
After several months of work , H & M reopens the doors of its Lafayette Street flagship . On the program, 5000 square meters of fashion man, woman, child but also of decoration, with the integration of its concept H & M home. There will also be the " Take Care " area, where exclusive maintenance products made in Sweden will be sold according to eco-friendly rules. Customers will also be able to retouch and customize their H & M parts on request but also continue to recycle their used clothing and textiles. A full range of services that make this renewed address much more than just a shop.
