The new season is just around the corner, and with it a lot of poetic and colorful advertising campaigns for spring-summer 2017.

As usual, the Hadid sisters invade the advertising posters, both posing in front of Karl Lagerfeld's lens for the new Fendi collection. New face of the Stuart Weitzman campaign, Gigi Hadid poses in the simplest device under the lens of Mario Testino, only dressed in ankle boots. But the Hadid sisters are not the only models to continue their ascent.

Brands have chosen the hottest tops to set the tone for their campaigns. At Versace, Edie Campbell appears as an elegant rider while Anna Ewers is more sexy. At Roberto Cavalli, Stella Maxwell, Kristen Stewart's new girlfriend, appears like a mirage in the middle of the desert. The muses of Nicolas Ghesquière pose in front of the lens of Bruce Weber to render a poetic tribute to Paris.

For her first campaign in the French house, Maria Grazia Chiuri invites twins May and Ruth Bell to embody the new woman Dior. The androgynous Ruth and the poetic May assume their differences against the goal of Brigitte Lacombe. Some brands make the choice to use modeling icons, such as Valentino who chooses the top Christy Turlington to embody his spring-summer 2017 campaign. Others, outright ban celebrities, as is the case at Gucci or young models take the break surrounded by tigers or in front of the Trevi Fountain.

Bold, Italian house Bottega Veneta has chosen, among others, the iconic Lauren Hutton to embody her spring-summer collection, the 73-year-old actress has also made a remarkable appearance at the last parade. As for Vivienne Westwood, the inimitable Pamela Anderson takes the break under the goal of Juergen Teller.

Discover the most beautiful fashion campaigns in the following slideshow.