Emyra does not care about having an aesthetic Instagram account, with filtered photos or perfectly filmed videos. She leads her " crazy revolution " by telling her heart stories with self-mockery, parodying broadcasts ... and refusing the dictates of the social network of the image. The messages it broadcasts on camera to these 360,000 subscribers are the opposite of other arty or sexy publications of their news feeds. Be proud of yourself. Concentrate on your qualities, she formulates in a thousand ways in each of her videos between two communicative bursts of laughter.

Self-acceptance, not just of one's physical

"We are complexed by these success models imposed on television, in magazines, and now on social networks. These models are only clichés that push us unconsciously to compare us. By following a lot of influencers, we can end up being frustrated and suffering from who we are, " says Emyra.

For comedian 2.0, it is essential to advocate acceptance of oneself, not just of one's physique. The instagrammeuse also speaks of the importance of assuming "its singularity, its charm, its grandeur, its wealth", as well as its social or cultural level.

Public Profile, Private Counseling

Emyra's positive messages are heard and every day, people ask him for help in private messages. Behind a public account, Emyra and its subscribers weave a private and personalized dialogue according to the problems of each one. " I advise them personally, I do a lot of social and this role is a happiness, my reward. "

In line with his videos on "the crazy revolution", Emyra created the movement "Décomplexé" which has for primary objective to encourage any person to accept himself, and to affirm it by posing proudly with a flocked tee-shirt of the liberating adjective. For the designer, this movement is a kind of collective therapy. "The fact of not living this fight against ourselves (because that's what it's about) alone, reinforces our certainty in the face of doubt. "

# JeSuisDécomplexée

Since the launch of the campaign, men and women wear the T-shirt, take a picture or video after having donned it, and post it on Instagram. They accompany their publication of the hashtag # Jesuisdécomplexée, and Emyra then shares them on the account I am uninhibited. Dora films herself as a selfie with her uninhibited T-shirt and declares: "I have facial paralysis and I do not care". As for Rita, 18, she says all smiles: " I am uninhibited at the same time of all my scars burns and my cellulite".

The Instagram account of the movement counts more than 12,000 subscribers in two months. Emyra hopes to see the community of the uninhibited further grow. US too.