In 2016, 44% of travelers used a smartphone to book their next vacation. Simple, fast, efficient: in five minutes, all the elements of the booking are saved in the phone. This is the function of Booking.com, the mobile application of Booking. It responds to this impatient clientele, for whom traveling is no longer a luxury but a way of life. 2017 would be "the year of discovery" according to the Booking team. "Exploring the unknown, meeting different people and cultures, testing new boundaries are the reasons that drive us to travel, and 2017 looks bright," says Pepijn Rijvers, marketing director of the platform.

"Le bleisure", or the mixture of business and leisure

While some travel for pleasure, others go on business trips. And others combine the two, leaning towards a whole new concept: the "bleisure". A mix between the terms "business" and "leisure". The idea? Allow business travelers to extend their stay easily, in order to visit and enjoy the culture of the country. "Businesses need to meet the expectations of the next generation of business travelers, enabling them to discover destinations, using current technologies and applications. " Said Rispy Bandourian, Director of Product Development for Booking.com Business. A service allowing companies to better manage their business travel, both on the flexibility of the organization and on the quality of the stay.

The Booking.com application

The application has distinguished itself on the market by offering many advantages: more than one million different hotels at all prices, no booking fees and great ease of use on smartphones. Since it becomes so simple to leave, the new generation, fanatic of the trip, decently no longer holds up.