The decor makes us feel good

The decoration of our interior allows us to feel good at home. In other words, decorate our home with care, it's good for morale. The majority of French (3 French 4 or 77%) is also interested in interior decoration.
- 2 in 3 French people like to hang out in decoration shops.
- In terms of decoration , 50% of French admit to give in to the compulsive purchase.
- 81% of French people are sure of their taste in decoration .
And against all odds, women are not the only ones to be sensitive to the field of decoration. We note especially that the interest in the decor gradually becomes mixed over the years since 35% of men aged 25/34 years are very interested in decorating against 23% of men aged 55/65.

The interior decoration, social vector?

We are obviously the first to enjoy the interior design that we bring to our home. However, our accommodation is also a place of openness and conviviality . 79% of French people like to invite people to their homes. And 58% think it's important to show that you have a taste for decoration. So where do the French get their inspiration from the decor?
- 4 in 5 French people trust their personal tastes.
- 35% of French people feel they need to be advised to know how to properly decorate their interior.
- 56% of French people think that home furnishing and decoration stores allow them to find ideas.

Do It Yourself decoration wins

The decor is good, but the decor is sometimes expensive! Crisis requires and spirit of recycling in vogue, we are more and more to put in the Do It Yourself in terms of decoration. Television shows, internet videos or books of handicrafts give us all sorts of ideas to decorate our interior at low prices. 26% of French people, mainly women with modest incomes, make up for their lack of financial means by a little resourcefulness, by looking for flea markets and garage sales, for example.

Survey conducted online by Ipsos for Purpose among 1001 French aged 25 to 65 years.