Serge Lutens: the magic of black


Nothing predestined the young Serge Lutens to become one of the greatest geniuses of fashion, perfume and photography. Yet his extraordinary journey, led as he says himself by the "force of things", leads him straight into a unique world, nimbed with black and creations of all kinds. A modern tale that Serge Lutens never tires of narrate in its perfumes.

Serge Lutens, a love story between the past and the present


Serge Lutens was born on 14 March 1942 in Lille, France, still under the yoke of the Second World War. Very early separated from his mother, the young boy feels a terrible lack, but it is this fault that leads him in spite of himself to make a very personal image of the? of his ? femininity. Serge Lutens is a sweet dreamer and flies over his adolescent life until he is placed against his will in a women's hairdressing salon. The revelation is not long in coming: according to the young man of 16 years, the woman must be mysterious, diaphanous and with the eyes of embers. The black, this "non-color", becomes the distinctive sign of Serge Lutens who uses it for everything, all the time, with much refinement.
At 18, Serge Lutens decided to go down to Paris. There begins his meteoric rise. The genius is finally out of his lamp!

The world at hand


Serge Lutens did not take more than a few years to conquer the capital and the great women's magazine Vogue. His recognizable style is seduced and the biggest fashion houses like Dior or Shisheido pull it off.
In 1968, he made a trip to Morocco that will forever change his life and his way of thinking about it. There, he visits souks, mysterious shops and learns local customs. He came back and the idea, one day, to recreate those scents that transcended it so slowly germinates to become, in 1982, a first perfume unmistakable: "Black Number".

Serge Lutens, a collection of unique fragrances


The perfumes Serge Lutens are paradoxically distinguished by their bottle identical in every point and by the category to which they belong. Six in all: the characters, the noble flowers, the woods, the ancient waters, the sumptuous and the orphans. All have their own characteristics. A real masterpiece that Lutens meticulously fine-tuned, to the off-beat choice of his boutique, the Palais Royal, the only physical selling point for his masterpieces.
Each of its perfumes emanates from memories related to Morocco. "Ambre Sultan" has benefited from a long research in the different scents to restore the smell of a small piece of wax that would have brought back the perfumer and kept preciously for decades. The result is exceptional voluptuousness and roundness. Sensual and very audacious, this juice does not fit at all in the line of floral perfumes as it is done in the 1990s and (d) astonishes, but without false note.
Serge Lutens appropriates and speaks of perfume as a person: "Perfume is at the center of ourselves, it is through it that we manifest ourselves, it is our point on the I, a way of looking at ourselves and feeling ourselves It is also a kind of weapon to seduce would be a consequence more than a will, the perfume is in the first person. "