The Chuck Taylor All Star Basketball Basketball
According to the legend, it was while falling down stairs that the American Marquis Mills Converse had the idea to create non-slip shoes. In 1917, following various stylistic experiments, including a pair of boots with rubber sole, he designed the now famous Converse All Star.
Originally in brown or black canvas, this pair of tennis meets the growing needs of a younger generation increasingly focused on basketball . In 1921, the brand hires Chuck Taylor, eponymous basketball player of the Akron Firestone team, to promote the model.
From then on, the NBA player will continue to invest in the development of the company, so that in 1932, he will deposit his signature on the blue star badge, stuck on the shoe. Renamed Chuck Taylor All Star, the mythical Converses are the first model to be associated with a sportsman.
In 1935, the equipment manufacturer reiterated the same strategy to launch the low declination All Star, likening it to the world champion badminton, Jack Purcell, who will give them his name.
The Chuck Taylor All Star, the must-have basketball
Between 1960 and 1970, the All Star never had the same name: they became the pair of sneakers in fashion, many celebrities such as Sid Viscious rocker or James Dean do not leave the feet.
Thus, the Chuck Taylor All Star, nicknamed Chucks by the followers, become the essential model: worn by the biggest celebrities as by the most popular classes, he becomes a fashion icon and a symbol of pop culture.
In the 90s, faced with the fierce competition of giants such as Nike , Adidas or Reebook, the craze for the most famous pair of Converse runs out of steam to the point that in 2003, the company, facing financial difficulties , is bought by Nike at a price of 269 million euros.
Under the tutelage of Nike - and the Royer Group in France - the All Star are back in force through targeted marketing with stars and young people. Modernized through numerous variations of colors and materials, they are once again enjoying success to rank, today, among the timeless basics.
