As chic as it is practical, Michael Kors' Selma bag is one of the most popular bags for active women. But why such a success?

MICHAEL KORS SELMA BAG, ELEGANT AND PRACTICAL

His success, Michael Kors' Selma bag, is due above all to his cleverly structured style, which can be harmonized with any outfit of everyday life. Its durable leather, long adjustable and removable shoulder strap, trapezoidal foldable sides make it a functional and refined bag. It is also available in four sizes, the smallest, the Selma Messenger, having become the favorite bag of many celebrities, including the Brazilian supermodel, Alessandra Ambrosio.

Black, red, two-tone gray and white, flashy yellow, soft blue or python look, the Selma bag is combined in all colors, in all materials. A studded version for a rock key is also available.

All Selma bags carry the discreet yet indispensable "Michael Kors" logo in gold, silver or ebony letters on the front of the bag.

THE WINNING COURSE OF MICHAEL KORS

Michael Kors was born in 1959 into a family that he defines as obsessed with fashion. At age 5, he already gives his opinion on the wedding dress worn by his mother for her second marriage. He does not study styling because he already knows what he wants to create and does not want to waste time. Instead, he becomes a salesman in a shop in New York, the prestigious clientele he attends perfect then his training. At the same time, he started creating his own clothes and quickly attracted the attention of Vera Wang, then a journalist for Vogue magazine.

He created his own brand of women's ready-to-wear, settling in 1981 in Greenwich Village. Her clothing line is described as "flashy and subtle, sexy and wise, luxurious and ultra-simple". His magic recipe is simplicity, although it is, he says, "the most complicated thing in the world".

A few decades later, Michael Kors has become a staple in the world of fashion and the stars are a great joy since, from Michelle Obama to Blake Lively , through Catherine Zeta-Jones, all get dressed with his shoes, watches and handbags.