Fast-fashion, Snapchat, supermarket drive ... It must go fast. Until sometimes arrive at absurd paradoxes, such as speed yoga classes seen in London. But in this culture of speed, it seems that cosmetics want to bet this time on its counter-trend. Indeed, anchored in the slow movement, the masks of the season require that we linger a little: extended break time, ritualized application, expert preparation ...

Recreate sacred moments

The idea is not to slow down in principle, but to take advantage of the present moment. Carl Honoré, author of Eloge de la tardeur (Marabout editions) says: "Everything is better when you decelerate: it provides more depth, pleasure and meaning to what we are doing. recreates sacred moments. "

What to dive without looking at his watch in the wave of face masks whose increasingly theatrical side takes on a new dimension: "We play with his identity, we have fun, we stage on social networks. and the time it arises, it is paused, "decrypts Vincent Grégoire, from Nelly Rodi trend Office. So, this winter, it's time to rehabilitate its inner turtle.

Masks ... to massage

The brands repeat it: the digito-pressure increases the benefits of the care. It's time to take time to tame the little things that change everything. Before applying the mask, first: it is sufficient to perform a few light taps and taps of the fingertips, mainly on the cheeks, to stimulate the ability of the epidermis to absorb the assets.

Face massage.

zilli / iStockphoto.com

At the end of the break time, then, with a more professional protocol of pressure on the energetic points of the face: the elbows placed on a table, press with the pulp (that's where we have the most energy) and not the fingertips, on the inner corner of the eye at the birth of the eyebrow, above the eyebrows, and then on the temples, top of the cheekbones, chin. If digitopression is especially valuable with anti-aging masks , simple circular massages, from the bottom up, are often enough to promote the exfoliating or purifying effectiveness of others.

Masks .... to wear

These cloth masks take fifteen to twenty minutes to act. The time to lie down, close your eyes and meditate , read or, as it is suggested by Kenzo, string together yoga positions ... Of Korean origin, these single-dose masks in hydrophilic vegetable fibers (bio-cellulose) can retain up to a hundred times their weight, and are soaked with serum filled with beneficial assets. As a result, in the meantime of long-term exposure and maximum concentration, we obtain impressive results that can be seen from the first application (an efficiency that is also one of the techniques frequently used in spa or institute).

In practice, just gently fold the mask-tissue usually thick enough, apply it carefully to make it perfectly fit the contours of the face (not visible under the nose and around the mouth ...) and wait. Just remove the film after about twenty minutes and pat the face to penetrate the excess of serum that can also be applied to the neck and décolleté.

Masks ... to combine

With a multi-masking session to organize with friends and to post - or not - on Instagram (already six thousand photos on the dedicated hashtag). Different masks are applied according to the areas of the face, with a more or less elaborate visual effect. Obviously, the more colors, the better ... for the photo. It is also necessary to recognize the needs of one's skin and to associate masks with complementary virtues when one seeks a real efficiency.

Masks to combine.

Valua Vitaly / iStockPhoto.com

Winning every time, a rebalancing duo for combination skin , with a moisturizing mask on the cheeks and another matte on the forehead, nose and chin. Or a perfective duo with a detox mask that illuminates, combined with another purifying that tightens the pores . Reinforced possibly with an anti-aging formula on the forehead, to smooth fine lines. Perfect also for a masking party , formulas that rely on highly visual metal textures, or those shaped animals (panda, tiger ...) to be brought back from Seoul or Hong Kong. Regressive at will.

Masks ... to pose as an expert

Appropriate gestures and methods of preparation of institutes or spas are appropriated. An intimate moment of recreation. The brush application , hitherto rather confidential in house version, is emulated. It turns out to be smoother, more homogeneous, more economical (better dose) and more hygienic than with the fingers, provided you use a flat brush and beveled.

Special mention to silicone versions spatula, hyper-flexible on the skin and easy to clean. It must be applied in large movements from the center of the face to the outer edges. Inspired also professional versions, some masks are preparing at the last moment. The assets, thus better preserved, mix with the minute according to more or less sensory and technological protocols.

>>> Discover also the article "The clay: with each skin its mask"