Fun, colorful and regressive packaging is the new trend on the make up side. And we, we crack for packaging girly and kawai with cute animals come straight from Asia and especially from Korea. It's good, the Koreans know very well in beauty.

Korea, temple of kawai

This is not a novelty, the Koreans are pros of all that concerns the beauty! Between innovative products , miracle components and state-of-the-art cosmetic surgery , South Korea has emerged for many years as the nation of beauty. Specialist in makeup removal and care to preserve the beauty and well-being of the skin, the Korean daily beauty routine would have 12 'layers' of care deposited on the face. A tradition that certainly would not have the same effect on our skin and is (for now at least) not yet arrived at us. Yet, our beauty habits already owe a lot to this country: BB creams , tissue masks, ginseng care ... All this comes straight from Asia.

Korea is also - and perhaps most of all - the time of kawai , the culture of cute and cute! A movement that symbolizes innocence, beauty and purity at the same time, carried by a simple, colorful imagery where animals and a multitude of personified objects are staged. A trait for the smile and two points for the eyes are enough to transform a brick of milk, an avocado, a part of cakes, a ice cream character!

And inevitably, when the kawai mignonerie and beauty expertise meet ... we can only approve! The proof in the slide below.