To showcase the models on the catwalk of the parades, one must compete with imagination. Play with intense lights, "stick" to the best at the outfit, pay attention to the good hold of the makeup that must be faultless ... The makeup artists are very ingenious and even imagine new products to best match the image of the brand. Products marketed only a few months later.

Revolutionary eyes with Marc Jacobs Beauty

We had cracked for the colorful prints of Marc Jacobs' spring summer 2017 collection ... and we had been a little surprised by the hairstyles of the sublime mannequins of the parades. Bella Haddid, Kendall Jenner, Adriana Lima ... they all wore sorts of chignons made of pastel dreadlocks! On the face, the makeup was less daring but very seductive. Colored make-up combined with eyelashes XXL and very well drawn made a charming look to the models ... and soon to us too! Marc Jacobs beauty has just launched a collection of beauty products inspired by the parade, in collaboration with the illustrator Julie Verhoeven! A very limited edition made up of 3 cosmetics: Twinkle Pop eye shadow stick, highliner waterproff gel pencil, and spectacular black velvet mascara . 3 essential to slip into the pocket imagined and drawn by the illustrator Julie Verhoeven.

Giorgio Armani fashion show mannequins, Burberry ...

Of course, Marc Jacobs Beauty is not alone in offering a selection of make-up products inspired by the catwalk. How? Thanks to the Lab Armani Runway, which, on the occasion of the parades, created new colors behind the scenes before marketing them.

With each collection, Girogio Armani proposes the perfect cosmetics to recreate the makeup of the models. But the style at a price. For the autumn winter 2016, these unusual products cost from € 37 (for lipstick) to € 105 (the 'runway' palette). Burberry is also adept at beauty collections straight out of the parades. From palettes of eye shadows to lipsticks, one can afford a makeup signed by the very British brand.

Be aware of one thing before adopting the makeup of podium models: make-up collections are very limited editions. So it is impossible to procrastinate for days before cracking!

The Velvet Reality Eye Collection kit, exclusive to Sephora from March 49.50 euros