While the trends are made and broken on social networks, eyebrows are adorned with the season and crazy daring make-up , Bourjois is committed a little more in the digital. The French brand indeed operates two new products in its newly renovated boutique Forum des Halles in Paris .

Bourjois in digital mode

"Mirror my beautiful mirror, tell me who is the most beautiful?" At Bourjois, you can now play the Disney princesses through a magic mirror. His power ? Allow to test cosmetics virtually! Thanks to high-performance sensors, the device detects the product and applies it directly to the reflection returned to the consumer. A way to try and find the perfect shade. Convenient for all those who constantly hesitate! For those who like to compose a complete make-up, you can even print your selection on an instant photo to keep on paper a list of cosmetics that we want to offer.

A mobile application dedicated to the lips

Exclusively available in the shop, an application dedicated to the lips allows to draw an ultra-glamorous mouth . We provide different criteria such as the shape of the lips, the desired style and the favorite colors ... and we wait for the diagnosis of the specialist! After analysis, the Bourjois app recommends 3 references of lipsticks . A big boost for those who want to dare!

To discover these 2 novelties, we go to the Bourjois des Halles shop in Paris. In the meantime, we hope that the app is accessible everywhere in France!