Inventive, resourceful and very concerned about environmental issues, Véronic Durand decides four years ago to give up his job in audiovisual production to create a shop dedicated to up - cycling . Its goal ? Raise public awareness of waste of resources and waste management. Finances, creators, works ... After 15 months of proceedings, Pirouette opens its doors in Nantes.

What is up-cycling?

The principle is simple, one uses the material of an object, or the object itself, to transform it into another object. A way to give value to an object that has no more. On the Pirouette site, for example, one can purchase a handbag designed from cans, or teapots transformed into lamps.

P irouette wants local and French

Jewelry made of recycled paper, bags made of advertising tarpaulins, light fittings with old cutlery, etc. Véronic's objective is to support local crafts : the online store it has created offers a sharp selection of recovered objects produced mainly by local designers. A seductive concept and a network of up-cyclers in full development. So, Véronic thinks to extend Pirouette to the national level ...

A large online platform

Faced with the success and with the desire to extend the activity of Pirouette to all the Hexagon, Véronic Durant decides to abandon the shop "hard", Pirouette becomes a great internet platform. Véronic Durant partners with designers throughout France. Partners who, like her, are heavily involved in the sustainability of products, the life cycle of objects, and zero waste. Since October 2016, we can discover the portraits and the commitments of the actors of Pirouette on the site. And find some nuggets on the e-shop.

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